We’re thrilled to announce that our long-awaited iPad™ app is finally here. It’s available for free download in the iTunes app store SM starting today, March 15th. Time Warner Cable customers who download the free iPad app will be able to watch live streaming television for selected channels on their iPads anywhere within their homes.
You read this correctly: our iPad app will allow our customers to watch live linear feeds of 32 of some of our most popular national channels available in HD on their iPads anywhere within their home.
Click here for our channel lineup.
Right now, the app mimics the cable offerings you might have seen in the ’80s. It’s a miniature guide and streaming linear TV, and that’s about it. But just like cable in the ’80s, this app is exciting by itself and a pretty thrilling indicator of things to come. No other cable company has something like this, and we’re pretty proud to be the first. This could eventually change the way our customers — and ultimately the people of Earth — view television.
Now our customers can make any room the TV room in their home.
It’s just phase one of a much bigger vision that we plan to execute on this year and into the future. It’s so much easier and faster for us to develop in an app environment than for set-top boxes, so you can expect to see more improvements faster and more frequently. For example, we’re going to add more channels and functionality as soon as we can. We’re already working on developing set-top box remote control functionality and DVR management as you may have seen in the video of last year’s prototype.
Now, for some housekeeping:
To use our iPad app, you must subscribe to video service from us. Also: this is a video product that for technical reasons requires that you have HSD (high-speed data) service from either us or Earthlink Cable. The video streams do not go out over the public internet at all, but stay exclusively within our network. Both analog and digital video customers with HSD can use the app, but you’ll only receive the channels you receive as part of your video package. Our Wideband, Extreme, Turbo and Standard HSD customers will have an optimal experience with our streaming video. Basic HSD customers may be able to stream, but the experience will be inconsistent.
While the functionality of the iPad app is important, we’re trying to send a bigger message, too. This is an introduction to a more mobile future where any screen can be a video screen.
So yeah, we’re really excited about this thing. Go ahead and download it (free in the iTunes App store) and let us know what you think. If you’ve got ideas for future iterations, let us know in the comments … and don’t hesitate to review this thing on your own blogs.
All I ask is that you please spare us the jokes about taking the thing into the bathroom to watch TV on the can. That’s just nasty, and we’ve already heard it all from our own corporate comedians.