In case you hadn’t noticed, we’re pretty excited about our free app for the Apple iPad. As of right now, more than 300,000 people have downloaded the thing, and the numbers are climbing by the minute.
Right now you can stream 32 live channels in HD, but we’re going to add more soon. Also, in the coming months we’ll be adding remote control functionality and the ability to order and watch VOD content.
Customers, media, and self-appointed Twitter pundits have been asking us all kinds of questions since we launched the app. Specifically, we’re being asked if we plan to allow customers to leave their homes while watching cable television on their iPads, too. It’s a natural question to ask.
We’ve just launched a website that will hopefully address a lot of the questions we’ve been getting from the public at large: I Want My TWCable TV App.
We’ll be updating it pretty frequently, and as always, I’ll have the latest news I can share right here, too.
I can say that we currently deliver content to your iPad in the same way we deliver it to your TV set, over our own managed network. You pay for the right to view this content in your home already and we want you to be able to do it on your iPad too.
The entire concept of television is melting right now. It’s oozing off of the credenza and into any number of other rectangular forms. Google TV has a full browser now, the iPad has spectacular HD video, and Samsung and other manufacturers offer product that doesn’t need a set-top box.
We’ve got broad rights to provide television programming to every screen in your home.We have some agreements that allow for viewing outside the home, and we’re likely to add more of those eventually, but this will take some time. Our goal is to make watching any content, any time, on any device anywhere simple and easy for our customers.
Our customers expect this of us. They already pay billions of dollars a year for television programming, and they should be able to watch it on any screen that they choose. Technology should work to make content easier to work, not harder.
Starting today, we’ve launched a specialized website to let the public know our perspective on our iPad app — what we think it should do, what we were thinking when we developed it, and why we think it’s important that our customers should be able to see what they’ve already paid for on their own devices inside their own homes.