By: Sarah Platt at 08:15 pm
Recently, severe thunderstorms and tornadoes tore across the central and eastern United States. One storm hit the heart of our northeastern Wisconsin service area, causing millions of dollars in damage, destroying residences and businesses and razing power lines.
To raise aid for area residents affected by the storm, TWC Wisconsin launched a text message public service announcement (PSA) campaign to fund raise for the American Red Cross in Northeastern Wisconsin. The PSA, which airs until June 1, urges viewers to text REDCROSS to 90999 to donate ten dollars towards local relief efforts. The PSA is airing in up to forty channels throughout our northeastern Wisconsin service area.
“Corporate partners like Time Warner Cable make it possible for the American Red Cross to reach out with the capability and compassion that embraces those affected by disaster in their hour of need,” said Hansen. “We are deeply grateful to Time Warner Cable, and its employees, for supporting our disaster relief efforts down the street, across the country and around the world.”
“We are deeply concerned about the health and well-being of our neighbors and customers who have faced hardship after their homes were damaged in the recent storms,” said Tom Adams, Regional Vice President Operations for Time Warner Cable Wisconsin. “It is fitting that our production and technology expertise will aid in ongoing relief efforts. Our employees are proud to pitch in when the community is in need.”