By: Jeff Simmermon at 02:12 pm
We’re all pretty excited to finally be delivering HBO GO/MAX GO to our customers after a short beta trial. That trial starts today and should last several days, with the HBO GO/MAX GO app available to all customers soon thereafter.
Time Warner Cable’s SignatureHome customers will comprise the test group for this beta trial. Starting a little later this afternoon, we will email all our SignatureHome customers who are also HBO/Cinemax subscribers a link that will allow them to log in and commence our beta test. The email will go to the email address that we have on record for those customers’ My Services account.
If you are a SignatureHome customer with an HBO/Cinemax subscription, all you need to do is click on the link in the email and enter your MyServices username and password. Alternately, you can go here:
Access to the beta test will not work UNLESS you are a SignatureHome customer with an HBO/Cinemax subscription.
I’ve gotten a lot of tweets, emails, and comments from customers volunteering to participate in our early public beta, and I really appreciate all the interest. The decision to go with SignatureHome customers for our Beta trial doesn’t rest with me, though, but the reasoning makes perfect sense:
People want this app as quickly as possible – the input that I’ve been getting from our customer base hit its peak six months ago, and it’s been at a steady, high gush ever since.
Rather than spend time aggregating a large list of volunteers across our footprint, vetting them against various eligibility requirements, and making sure that each of our markets is equally represented to arrive at a final approved master list, we’re going with all SignatureHome Customers. This will allow us to take a representative sampling from across all markets – which have varied tech infrastructures – without overloading our systems.
Many of you will be wondering why we’re conducting a beta trial, too. It’s required prior to full launch, and it makes sense. Every cable system is a little different. Comcast and Dish just work differently from one another, and from Time Warner Cable. We’d like to take a little time up front to make sure that, if there are any glitches, we iron them out before all of the people who have been eagerly waiting for the product pile on and potentially magnify a less-than optimal (and avoidable) experience.
This beta trial is currently limited to PC/Mac and laptop access. In order to conduct a limited trial, we have isolated access during this period to the HBO GO/MAX GO beta websites, accessible via PCs/Macs and laptops. Once we confirm that Time Warner Cable’s authentication systems are working properly with the HBO GO/MAX GO services, we will broaden access to all HBO/Cinemax subscribers with a Time Warner Cable username and password, and allow access from PCs/Macs, laptops, iPhones, iPads, and Android smartphones.
And, once again, we are working very hard to learn what we can and make this beta test as brief as possible so that all of our customers can finally enjoy HBO GO.