By: Terri Dichito at 10:50 am
This month, Time Warner Cable launched News 14 Carolina on ABC 45 in the Greensboro, NC market and in doing so began to produce local newscasts for a broadcast affiliate for the first time. News 14 Carolina now produces newscasts Monday – Friday at 6:30 a.m., 6 p.m. and 11p.m. that air on the ABC affiliate WXLV.
At a time when many broadcast outlets are cutting back, News 14 Carolina is fortunate to be expanding in both staff and office space. Seven new employees were hired to help produce the additional newscasts which are referred to as “News 14 Carolina on ABC 45”and bear the News 14 Carolina brand.
There are a number of features viewers will be happy to see on the newscasts including the exclusive live lottery drawing for the Triad, Weather on the Ones – one of the most popular features of News 14 Carolina, the benefit of a 24/7 statewide news network featuring newsrooms in Raleigh, Charlotte, Greensboro, Wilmington and Newport and shorter commercial breaks allowing for more news content.
Cable news channels have produced segments, such as sports, for broadcast stations before, but there aren’t many examples of them producing full newscasts for stations. News 14 Carolina is available to Time Warner Cable customers in North Carolina who subscribe to video services. Nearly one million consumers watch News 14 Carolina weekly.
“This is the first time a Time Warner Cable local news channel has produced newscasts for a network affiliate, and we’re a part of it which is very exciting,” said Alan Mason, vice president and general manager for News 14 Carolina. “It’s a great opportunity to expose our News 14 Carolina brand to thousands of viewers who are not Time Warner Cable customers in the Triad television market.”