We’re Helping to Sponsor Nik Wallenda’s Walk Across Niagara Falls, Helping Kids Learn How It’s Done

You may have heard that Nik Wallenda plans to walk on a tightrope across Niagara Falls this evening. More on that here.

Time Warner Cable is a Presenting Sponsor for Nik’s walk Friday night across Niagara Falls. This will air on ABC at 9PM EST – check your local listings for the specific channel.

You can read more about Nik on his website. We’re covering details of his walk along with exclusive content including interviews, his technical team and what it really takes to pull something like this off. Footage will reside on local on demand channels across New York State for TWC customers to enjoy when they want, for free.

We also hosted an event that brought students from LaSalle Preparatory School in Niagara Falls, St. Peter’s R.C. School in Lewiston, and the Community Charter School and Elmwood Village Charter School in Buffalo together with Nik and the companies that built and set up the walk’s rigging. The students got a unique, behind the scenes look at the science behind his historic walk across Niagara Falls. This happened at the walk site (Terrapin Point on Goat Island) and also included a student question and answer opportunity.

We brought this together as part of our Connect a Million Minds (CAMM) philanthropic focus to reignite interest in the science, technology, engineering and mathematics (STEM) fields of study through creative expression and innovation. In line with Time Warner Cable’s CAMM strategy, the discussion also highlighted how one creative idea can spawn innovation, and how traditional fields such as science, technology, engineering and mathematics can play roles in very untraditional ways in finding solutions.

Nik told us: “I’m thrilled to be able to share my process with area students. My family and I are very big supporters of having a solid skill set, both physically and mentally, prior to taking on any new challenge. Innovation happens when students are equipped with the studies they need to create opportunities that others may not have considered.”

Following Wallenda’s walk, Time Warner Cable will carry student and walk event coverage on local on demand channels across Upstate New York. Digital video customers will be able to access and watch additional exclusive content throughout the Buffalo, Rochester, Syracuse and Albany service areas at no additional charge.

We’re excited to play a role in Nik’s daredevil stunt and support the local community, which stands to gain significantly from the international attention.

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