By: Travis Triggs at 03:29 pm
Did you know that Facebook is becoming a go-to resource for recruiters? It may be time to tidy up your Facebook profile – especially if you’re job hunting.
I want to share with you 5 ways you can use Facebook to potentially line yourself up for that next job opportunity.
1. Can I find you?
In order to be discovered, you need to be searchable. This means that adding your professional experience to your “about” page is a must. You can do this by adding your employer, job title and professional experience. Feel free to copy and paste the information you have on LinkedIn. If a recruiter is searching for a candidate on Facebook, they’ll never find out what you do unless you share it.
At the same time, we really don’t want to know about how tanked you got last weekend. Getting tanked sometimes is fine, but talking about it online makes you look bad and me feel weird, and I’m likely to avoid connecting with you. Make sure your privacy settings are set to your liking.
Let’s look at an example. Below is what you see when you don’t display your work experience.
This is what you see when you do display your work experience.
See the difference? If someone was searching for someone like me that recruiter would be able to see my professional experience when they landed on my profile.
2. Employment Advertising
Did you know Facebook targets their ads based on the information you provide? For example, if I wanted to advertise an account executive position in New York City, I would target my ad to only show to those users that live in New York City and have “account executive” or a sales-related job title listed on their profile. As a guy who works in recruitment at Time Warner Cable, I can tell you that we absolutely do things like this to find candidates.
This is another reason why it’s so critical to provide your professional experience on Facebook, especially if you’re actively searching for jobs.
3. Connecting with companies
If you’re a job seeker you should connect with potential employer’s job pages. You will not only learn more about that company’s culture, you may possibly land a job. Within the last year we have hired 35 people that conducted a job search on our Facebook jobs page.
Company job pages give the candidates a voice again. In the past if you wanted to ask a company about their interview process, you couldn’t. But now companies are putting themselves out there to help you.
On our page, we typically provide community members with industry/career focused content. Even if you never end up working for us, we hope to provide you with information that will potentially help you land a job and grow professionally. Do remember to be professional when engaging with a potential employer. If you wouldn’t say it in a conversation with an employer at a job fair, don’t say it on a company’s page.
4. Applications for job seekers
We’re all familiar with Facebook applications, but did you know there are applications that will automatically inform you about relevant jobs? These apps will also show you who in your network works for that employer, and could possibly a potential for a referral. Note, if you don’t provide your professional experience these applications will not know what type of job you may be interested in.
Here are just a few of many job seeker applications that are out there on Facebook:
5. Network, Network Network!!
Most importantly, use your network! You are connected to these people for a reason because: you like them, and they (hopefully) like you. If you’re in the market for a job, there is no shame in asking for help. If you’re looking to gain knowledge in a particular area or want learn about a potential employer, check out your friends’ work experience and start asking. According to the U.S. Bureau of Labor Statistics, 71% of jobs were found via networking. So use your network to network.
If you want to hear about the latest TWC happenings or you just want to stop by and say ‘hi,’ connect with us on Facebook: