By: Richard Shuback at 02:50 pm
Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City. With more than 200 distinct events, the week is a hybrid of thought leadership seminars featuring the industry’s best and brightest.
This year Time Warner Cable Media will be showcasing its strategic and marketing chops by sponsoring a panel on October 3rd called “ROI Recalculated”. It’s a lively discussion on how marketing success is being redefined.
Marketers are increasingly challenged to make bets to drive better ROI. They have the same or fewer resources to process more media options and data to inform their strategies and plans. The partners they select will make the difference. How should marketers and their partners think differently about ROI?
Panelists such as our own Joan Hogan Gillman, EVP, Time Warner Cable, Inc., and President, Time Warner Cable Media, Craig Woerz, Managing Partner and Co-Founder, MediaStorm, Michael Bologna, GroupM, Managing Partner Director Emerging Communications and more. They will be discussing how the right partners can make campaigns more integrated, targeted and effective to break through the noise and reach the right audiences at the right time in the right place. The panel will be moderated by Jesse Draper, host of The Valley Girl Show.
The event will be taking place at The Times Center, 242 West 41st Street on Wednesday, October 3, 2012, at 4:00PM.
If you are in New York City during Advertising Week, this is the one panel you won’t want to miss. For more information, go to TWCMedia.com. To register, click here.
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