I don’t know of any casual “Game of Thrones” fans, folks who can just take it or leave it. People either love it or want nothing to do with it. And judging by the excitement leading up to Sunday’s premiere, most people are squarely within the “love” camp.
We’ve set up a sweepstakes where fans can enter for a chance to win a life-size replica of the “Iron Throne” (see our Facebook page), and we’re running ads to promote the new season. But I think the coolest part of this promotion is the Game of Thrones Exhibition that we’ve created with HBO. From the press release:
The Game of Thrones Exhibition will showcase materials from the show’s production including weaponry, original costume sketches, Iron Throne photo opportunity, Battle of Blackwater Bay interactive experience, and story boards from the first two seasons in addition to a sneak peek of season three. The New York exhibition will be the exclusive U.S. stop of the tour. The exhibition will also visit markets across South America and Europe, capitalizing on the worldwide fervor for Game of Thrones.
“Worldwide fervor” is right. I went over to check it out this afternoon and the line stretched from the entrance near Fifth Avenue all the way over to the corner of Sixth Avenue. A disheveled man pushed a shopping cart full of old newspapers past the line full of excited tourists and shouted “you’re not gettin’ in there until eight o’clock tonight, believe me!” That’s the great thing about visiting New York – the city comes to you when you’re not even trying.
I also heard a guy say out loud to nobody in particular “Man, after all that standin’ around, I need to sit down! Preferably on that huge metal throne.”
The Battle of Blackwater Bay interactive experience is a pretty cool video game that allows you to shoot flaming arrows at a fleet of oncoming ships from giant artificial longbows – sort of a “Big Buck Hunter” meshed with the Game of Thrones universe.
Here are a few photos from the exhibition, too – in case you can’t make it, or you’re wondering if the exhibit is worth the trip:
The exhibit is currently in New York at 3 W. 57th Street (between 5th and 6th Avenue). It’s open to the public from March 28th – April 3rd, 10AM-8 PM on weekdays and 11AM-7PM weekends, apart from Easter Sunday, when opening hours are from 10AM-4PM. We’ve got a “fast access” line for customers, too – just bring a copy of your Time Warner Cable bill and avoid the long line.