What has 18 TVs and monitors, 15 tablets, three smartphones and two laptops?
No, not your teenager.
It’s Time Warner Cable’s newest company store, located on the upper level of Colonie Center mall near Albany, NY. It’s listed as the “TWC Experience Store” on the mall’s directory tower, and it s quite the experience.
Everywhere you look, you are invited to experience Time Warner Cable products and take them on a test drive. Signs near every device invite you to touch them. Play here. Learn here. Explore here. Discover here. Watch here. Surf here. Dive in. Play around. Ask away.
“Time Warner Cable’s new experiential store in Colonie Center is another way we’re connecting with the greater Capital Region and our customers,” Blaine Altaffer, group vice president, sales channel & marketing, said in a statement. “Customers have different preferences on how they like to shop and get information and some still prefer to pay their bill or exchange equipment in person. This store meets all of those needs in one exceptional location. As we continue to introduce new product technologies and features, this innovative store will serve as another resource for area residents to better understand new technologies like Time Warner Cable’s growing digital features and program offerings.”
Or you can see the store through the eyes of one customer who was nearly speechless. “It’s … bigger. It’s cool,” he said with eyes wide open and twisting his head side to side.
You can play with the iPad® and watch camera monitors in the IntelligentHome area. You can sit in the “living room” and try out Whole House DVR. And if you have any questions, any of the 21 employees can help you.
“This incredible in-person customer experience showcases how Time Warner Cable invents better ways to let our customers enjoy their passions with our products and services,” Stephen Trippe, area vice president of operations, Time Warner Cable Albany, said in a statement. “The experience begins as soon as they walk through our doors.”
“I am excited that Time Warner Cable has chosen to locate its largest experiential store ever here in our great Town of Colonie,” said Colonie Town Supervisor Paula A. Mahan. “Following on the opening last year of the new Time Warner Cable operations center in Colonie, this unique new customer-oriented store in Colonie Center is one more example of Time Warner’s ongoing commitment to our community.”
The Colonie Center store is the largest experiential store to open to date. There are similar interactive stores in Queens, NY: Staten Island, NY; Appleton, Wisc.; and Wilmington, NC. TWC plans to expand the concept to other stores nationally over the next several years.