April 22, 2013

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Touchdown: Announcing “STEM in Sports” from the White House Science Fair

Today was one for the CAMM Hall of Fame.

We attended the 3rd annual White House Science Fair.  Part of President Obama’s Educate to Innovate commitment, this event brings together winners of science, technology, engineering and math (STEM) competitions from across the country to showcase their blue ribbon inventions (think exploding volcanoes, kicked up a notch) to the President, media and more.

Held on the White House grounds and in the building’s East Room, the fair had a wealth of tweetable and pinnable moments, from Bill Nye and LeVar Burton mc-ing the livestream (my heart exploded with Reading Rainbows at the sight of these two) to POTUS pedaling a water-powered bike filtration system designed by one of the kid exhibitors.  Plus, a watercolor painting robot and a cancer detecting computer program, to name a few other wish-I-had-thought-of-that science projects.

We were lucky enough to enjoy the presidential field trip with pro football player Victor Cruz by our side.  America’s favorite salsa-dancing wide receiver was in the house to help us kick off “STEM in Sports,” a new Connect a Million Minds campaign that gives parents, coaches and other adults the opportunity to get kids pumped about STEM by showing them the connection these subjects have to sports. In addition to Victor, athletes that have agreed to participate in “STEM in Sports” include golfer Ian Poulter and Hendrick Motorsports drivers Kasey Kahne and Jeff Gordon.

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Victor headlines our new “STEM in Sports” public service announcement, sharing how math and science are a “winning combination” both on and off the field:

About his attendance at the White House, Cruz said:

I’m personally committed to helping the next generation succeed, and letting them know that the path to success is taking an interest in these important subjects, even though they may be hard. It is an honor to be at the White House representing Time Warner Cable and I’m thrilled to be part of the Connect a Million Minds campaign.

Our full “STEM in Sports” effort will launch in early June, supported by a dedicated micro site here on connectamillionminds.com where the public can find:

  • Short form videos that explore the science behind football, race car driving and more
  • Downloads for parents and coaches with ideas on how to infuse STEM learning into sports
  • Info on how to participate in STEM in Sports trivia contests with Victor Cruz on Twitter

For more updates on the launch of “STEM In Sports,” follow @ConnectMinds and hash tag #STEMinSports on Twitter.

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