Mother Nature is not always so nurturing. In fact, sometimes she can turn lives upside down, as was the case a year ago when Hurricane Sandy smashed into the Northeast. The super storm not only impacted the lives of thousands of people along the Atlantic, but it also impacted hundreds of Time Warner Cable employees by flooding and severely damaging a TWC dispatch center in Brooklyn.
This year, Time Warner Cable is joining forces with The Weather Channel to launch “Connect with Weather.” The joint initiative educates families and communities about the importance of preparedness in the event of a hurricane, tornado, ice storm or other dangerous weather event.
“Time Warner Cable’s partnership with the Weather Channel reinforces our commitment to the communities we serve. We have dedicated employees throughout our respective operations working together to help educate families on the importance of disaster preparedness as well as providing practical guidelines,” explained Jim Gordon, Group Vice President Corporate Brand and Reputation for TWC. “It is important for all families to have a plan in place and the Connect with Weather program is a great resource for families.”
To help spread the word, TWC and The Weather Channel are hosting a series of traveling road shows, where customers and their families learn ways to “survive the storm” from agencies such as the American Red Cross and the American Humane Association.
So far, the events have been held in Colorado Springs, Louisville and New York City. Another one takes place tonight at GirlStart in Austin, while a fifth and final show is scheduled at the Edventure Children’s Museum October 19 in Columbia, SC.
These interactive shows help families create and practice their own emergency plans, and each one features an on-air meteorologist from the Weather Channel, such as weather warrior, Jim Cantore, who took part in yesterday’s event in the Red Hook neighborhood of Brooklyn, NY.
“Time Warner Cable is proud to partner with The Weather Channel to bring the Connect with Weather safety and preparedness initiative to the Red Hook community, which was hit particularly hard by Super Storm Sandy,” said John Quigley, Regional Vice President of Operations for Time Warner Cable.
TWC and The Weather Channel have also launched this website with tips on how families can develop their own customized severe weather plan. The website includes activities, games and videos for children, so they can better understand the importance of being prepared.
“The safety of our viewers is our most important responsibility and informs every decision we make regarding our coverage,” says David Kenny, chairman and CEO of The Weather Company. “Connect with Weather gives distribution providers the tools needed to integrate critical information into the services they offer, allowing their customers to be prepared for any emergency.”
The site also features a contest for individuals and families to submit a video describing their plan for severe weather. Video entrants have a chance to win $5,000 or be featured on The Weather Channel properties. Check out the plan of action these two little girls are ready to use in the event of a tornado:
“At Time Warner Cable, we also stay prepared and stand ready to assist in the event of natural disasters or local emergencies,” added Gordon. “In fact, many of our employees are trained first responders and serve as volunteer fire fighters, EMTs and dispatch crews, because we know that our customers rely on our ability to keep them connected to the people and information they need.”