Time Warner Cable is updating and unifying the look, feel and brand for its news networks in markets across the United States.
Here’s what that means: if you are Time Warner Cable customer, the onscreen graphics for the local news networks we own are about to change, and your news channel will change its name to Time Warner Cable News. The image above shows you what it looks like on the screen. Below is the new logo.
A notable exception to this will be in New York City, where the news channel will formally be called Time Warner Cable News NY1, and largely continue to be referred to on the air as “NY1”. Here’s an example:
Time Warner Cable is one of the country’s largest local news producers, operating 16 news networks across our markets nationwide. Our 24/7 news networks consistently rank among the highest viewed channels among our subscribers in many of these markets. Yet a recent customer survey showed that only 40 percent of our customers could identify Time Warner Cable as those news networks’ parent company.
We’d like to change that.
So, we’re giving our news networks a more consistent look and feel, which should allow customers to more easily identify our brand when they’re traveling into other markets and seeing our product.
We’ll begin to introduce the new brand to our customers over the next month, and the goal is to complete the updates in all markets before the end of the year. You’ll hear about it on TV, via social media and other customer touchpoints. To see more examples of how it will look, check out this video: