It’s that time of year again – time for college basketball madness. As another NCAA tournament approaches, Time Warner Cable SportsChannel in Kansas City has an eye and ear on the Kansas Jayhawks. TWC recently formed a partnership with the University of Kansas to produce 300 hours of original Jayhawk programming each year for the next five years. And while basketball may be the crown jewel, Time Warner Cable SportsChannel is also uncovering all types of KU athletic treasures.
Here’s more in the video below: